Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This provides more accurate data and a more complete picture of user journeys throughout networks.
On top of that, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows businesses to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly alter how YouTube Ads performance tracking they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what occasions to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of information administration and offers organizations much more control over transmission, making it usually more trustworthy. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.